While TikTok survived another month of uncertainty in February, the app continued to be a major incubator for trends and virality in the beauty space. As younger generations, particularly Generation Z and millennials, continued to seek instant gratification and creative ways to enhance their appearance, beauty brands faced challenges and opportunities to innovate.February’s new trends focused on the creative and playful side of the beauty industry, moving further away from the 2024 clean girl aesthetic and into a self-expression-focused ideology of what makeup and nails can be when artistry is at the center of the process; influencer arii (@ari1.vv) received 10.7 million views when recording their makeup transformation on TikTok.Cosmetics dominated the TikTok space, presenting trends such as unrecognizable makeup, face taping (where consumers use visible tape attached at the back by string for a more snatched "fox eye" look). Lollipop Lips (@sheglam received 414,400 likes on TikTok when mixing their products in an attempt to recreate the look of lollipops) were another trend along with experimental nail designs such as the Cat-Eye manicure that features metallic iridescent nails manipulated by magnets, which became the latest sought after trend.Keep reading to find out February’s most viral TikTok trends and what this could mean for the industry.